Building backlinks for your website requires a lot of work, particularly if you want a strong profile that focuses on quality rather than numbers. It requires you to produce top-notch content, pieces that others would want to link with. There are certain unspoken rules for creating content that attracts links. First things first, you need to make sure that it is authentic, informative and matches the user intent. Something that takes a backseat but is equally important is the content format. It is important to understand that there are some formats that are more linkable as compared to the others. Focusing on these formats makes sense if you want to achieve success with your backlink strategy.
Original research and studies
Original research and studies do wonders when it comes to getting links organically. Such pieces add credibility to the content pieces that link with them. Additionally, they have several shareable elements such as statistics, charts and graphs, which add value to them. Investing in such content is a worthwhile effort because it gets you backlinks over the years. This makes it a sustainable approach that can serve extensive benefits through the lifespan of the content.
Comprehensive, in-depth and long-form how-to guides are another element you can trust to get links for your website. When it comes to writing guides, you need to cover every question that may be asked about the topic. At the same time, a customized format that is easy to read is what makes them stand out from the others. There are likely to be hundreds and thousands of similar guides on the same topic online, so the one you write should surpass them all in terms of information and usability.
A little web art can go a long way, which is exactly what you can do with infographics. These pieces present a mix of content and design elements to create impactful visuals that the audience would want to link with. Infographics do amazingly well when it comes to social sharing because they tend to grab attention through visual appeal. The idea is to pick a topic of interest, gather some key data points, churn out great content and present everything as a creative mix with visuals.
Another content type that can fuel your backlink strategy is list posts. The best thing about them is the ease with which you can create them. Apart from that, this is one of the forms that the audience likes the most. A good SEO reseller would definitely include such posts in the content mix because of the potential they have. While list posts are easier to come up with as compared to studies and research, guides and infographics, you need to make sure that the information included is genuine and verified.
Focusing on linkable content assets is a smart approach because it lets you get results with your efforts rather than waste them on things that wouldn’t do good for your backlink initiative. So this is something that enables you to do more with less!