When most people think of automation, their minds often wander to large corporations with robots running the show. While giant firms do take advantage of automation, they don’t have a monopoly on this process. Small businesses take advantage of automation by using the following types of technology:
- Email marketing software
- Employee on-boarding
- Invoicing systems
- Inventory management
According to a study done by Unit4, office workers spend nearly 69 workdays completing repetitive tasks. This results in a lot of wasted time and money for businesses of all sizes.
If you aren’t sure how to implement automation into your business, you don’t have to take on the task alone. Experienced digital innovation agencies like Icreon can help.
Check out some of the reasons why your small business needs an automation strategy.
It Allows You to Adapt to Market Demand
With automation in place, you can more easily adapt to market demand. As volume order and customer demands fluctuate, you won’t need to scramble to hire more employees. Rather, you can program machines or software to handle repetitive tasks. This way, you’ll keep customers happy and deliver high-quality products timely.
With machines performing repetitive tasks, you won’t need to train employees to perform time-consuming and labor-intensive work. This will lead to an increase in profits and reduce your overhead.
It Increases Your Marketing ROI
To get more customers and keep your business afloat, you need to implement effective marketing strategies. Rather than getting the word out about your products the old-fashioned way, you should consider automating your marketing efforts. Some ways you can do are through:
- Audience targeting
- Programmatic ad buying
- eCommerce (ex: product recommendations)
These methods allow you to process and organize a large amount of customer data. This way, you can implement personalization strategies to improve sales results.
It Minimizes Human Error
Automation is a great way to improve the accuracy of your company’s operations.
For example, tasks like bookkeeping and processing orders involve numbers and data that humans incorrectly transcribe. By setting up an automation strategy for certain tasks, you can eliminate errors caused by manual processes.
However, be aware that not all tasks can be automated and accommodate labor resources as necessary. A machine cannot complete tasks like writing and designing. Evaluate your business’s set up and determine which essential tasks can be automated and which ones need to be completed by a human.
It Lets You Take Advantage of the Remote Workforce
Remote workers grant small businesses access to the expertise and talent that they can’t always find locally. Automation lets employees have access to internal processes. This means that workers don’t need to be in the same place to work synchronously.
Some businesses take this to the extreme and work 100% remotely. This allows owners to avoid paying for office space and equipment.
With a remote work environment, you can use automation to:
- Track project process
- Send any necessary data and files
- Communicate milestones and target deadlines
It Increases Employee Satisfaction
If you have a primarily in-person work environment, automation can help you increase employee satisfaction. Show your employees that you respect their time and money by automating processes like:
- Expense reimbursement
- Travel reimbursement
- Vacation request forms
- Leave management
This way, you’ll be able to address employee concerns and requests promptly. Ultimately, the goal is to create a stress-free environment for your hardworking employees.
Implement Automation the Logical Way
It can be easy to jump into implementing automation by purchasing the latest and greatest software available. However, you need to evaluate what’s right for your business:
- Identify your company’s short and long-term goals and determine where to allocate your resources
- Be sure to track your success using predetermined KPIs (key performance indicators)
- Don’t be afraid to make adjustments along the way!