2020 is believed to be the year of TikTok. What is the big deal? Why is this seemingly simple social media app becoming more and more popular?

While many social media platforms may get developed, not all make it to the top tier, but TikTok did. It also continues to grow in popularity across the globe. The United States is the biggest country for TikTok app downloads with over 80 million.

Have you considered TikTok, but are on the fence about whether it will help grow your brand, business, or social media presence?

The following will briefly discuss TikTok, where it came from, who uses it, and how it can benefit your business or brand.

What is TikTok?


TikTok is an app used for short, quick video creation for other users to engage with and to share across other social media channels. In October of 2018, TikTok because the most globally downloaded video and photo app in Apple’s store. It currently reports more than 500 million monthly active accounts.

Who owns TikTok?

A company in Beijing, China called ByteDance took over Musical.ly, which was similar in strictly a lip syncing to music app. TikTok took the app to another level with filters, video effects, sounds, and other features that go well beyond lip-syncing. Its popularity grew when it was rebranded as TikTok.

Who are the users of TikTok?

Most users on this social media platform are 24 years old and younger. It is this generation that will become the primary buyers over the next few decades. Celebrities who are now paid partners with TikTok drive interest from today’s youth segment to this platform. Brands can also benefit from partnering with celebrities and social influencers who use TikTok.

Can TikTok be used for businesses and brands?

Imagine what having TikTok followers in this age group can do for your brand or business. If you aren’t using TikTok, you will trail behind your competitors. You may want to get started by using a TikTok growth app or by buying TikTok followers because you will need followers to gain followers.

Is there money to be made by using TikTok?

There is always a way to make money from nearly every social media channel. TikTok makes it easier to create visually appealing content, which is essential to get the attention of users 24 and younger. While the big money makers are still influencers on Instagram, there is still money to be made as an influencer on TikTok as well. To do so, you must learn to monetize your livestream.

Do you have to be an expert to use this app?

You do not have to be a TikTok expert to create visually appealing content on this platform. You may choose to outsource that task with content relevant to your business or brand to someone who enjoys making 15-second appealing videos.

Final Thoughts

So, why aren’t you using TikTok? If you are a brand, brand influencer, business, or blogger, the content you create on TikTok can be dynamic. It’s this dynamic content that grabs the attention to the market you want to engage with.

The 24-year-old and younger crowd isn’t the only market segment on TikTok. There are users between the ages of 25 to 60 as well. The content is entertaining enough to be engaging for almost any age group.

While the younger crowd makes up the largest portion of users, there are always the lower portions to target as well. You can create content that appeals to a wide audience on this platform.

Whether you decide to buy TikTok followers, outsource your content creation, or do it all yourself, you should be using TikTok.