So you’ve got your new business plan, and you’re ready to take the next step. One of the foundational truths of business in the 21st century is that you need a solid business website.
Do your best to fast forward through some of the growing pains of building a great business website, and take the time for some research now. Here is a brief look into some helpful web design tips to get you started on your path to online excellence.
Consider outsourcing the job
Sometimes you simply don’t have the time to handle building a website for your business, and outsourcing the job the better choice. Hire a professional website developer to build your business a digital home base, and focus your efforts elsewhere in your operation.
Let a development firm show you the response and results you seek and get ready for the wave of interest you’re about to face.
Keep it simple and minimalistic
Studies show that people crave simplicity in their web searches, and your website will present a much more effective stance when your mission is clear. Keep the design of your site simple and minimalistic.
According to “Hick’s Law,” when you present too many options to people, they are less likely to come to a final decision. Keep your setup simplistic with an easy-to-use floating navigation bar, and present a clear path to purchase.
Speed is of the utmost importance
Loading speed may be one of the most important aspects of a good website design. Your content should load within seconds, or you run the risk of losing valuable traffic.
Focus on making certain that you have high quality images and videos on your pages and that they don’t cause excessive loading lag. You only have a maximum ten second window to really catch the attention of users, so make every second count.
Focus on developing the “fold”
There’s an ongoing argument with designers that a “fold” even still exists due to the wide variance of screen sizes today. However, the concept of making your mark upon first arrival is still valid.
The information you choose to display to users as soon as they land on your site is where you should place the most focus during your design phase.
Get up to date on the latest in SEO
Search engine optimization presents a range of various tools for designers to rank more efficiently in the SERPs (search engine results pages). Ranking in the top of the SERPs is essential for good digital visibility.
If no one ever sees your website, it won’t do much to help forward your business. Dig into how your design can be formatted to please the Google bots, and make the necessary adjustments along the way.