Whether you are running a business big or small, working in a digital marketing agency, or as a freelancer, you need software for managing social media accounts. If you are a business owner, then you can’t dedicate too much time to social media – otherwise, you wouldn’t be able to focus on key activities, but rather, you would have to wait for a perfect time to publish your posts.
On the other hand, in 2020, ignoring social media entirely is a bad idea – everyone uses it, and if your business doesn’t have an online presence, your competitors will gain an easy advantage.
If you are responsible for running social media accounts of several clients on Facebook, Twitter, Instagram, and Snapchat at the same time, then working without software for managing social media accounts is almost impossible.
That’s why we have prepared a list of the 5 best tools that can make it easier for you to implement social media strategies and monitor their effectiveness.
Traject Social
Though Traject Social includes most of the functions that are present in most social media management tools, this product is specifically designed for digital marketing agencies, such as Edge Online, rather than businesses themselves.
Features such as post scheduling, tracking the success of your digital marketing campaigns, or generating reports are there. However, what’s essential is that interface makes it easy to manage several clients at the same time, without having to worry that you’ll publish a post about pest control on a social media account of the client who sells jewelry.
Hootsuite
If you are looking for a tool that allows users to schedule posts on multiple social media platforms, Hootsuite is an excellent choice. Apart from this feature, you can learn more about the demographics of your followers, search for posts where your brand is mentioned, or track whether your digital marketing strategy proved to be just as effective as you had expected.
At the same time, you can customize reports so that they would only include the data that you really need while removing information about developments that are useless to you.
You can also easily integrate software such as Slack, Asana, or Trello, so that your entire team wouldn’t have any problems with communication and coordination of the projects.
We recommend using Hootsuite if you need a tool that will work well for a variety of purposes, without focusing on a single area too much.
Sprout Social
Sprout Social is an excellent tool that allows you to schedule your posts on different social media platforms with a user-friendly interface. However, although it is recommended for beginners who aren’t well versed in matters of digital marketing, Sprout Social is also great if you need to conduct in-depth research.
It makes social media campaigns easier to run, but you’ll also be able to learn how well your content is faring with particular groups of people. This way, you’ll be able to quickly adjust your strategy if you discover that the results are less than satisfactory.
That’s not all – Sprout Social also allows you to find mentions of your brand on the web, making it possible to answer all potential questions and resolve problems with your products and services.
SEMrush
Most people know SEMrush because of its usefulness in all matters related to SEM and SEO, but you can use it to manage your posts across different platforms as well. It allows you to choose when your posts are going to be published, but SEMrush excels in content analytics, managing ads, and being SEO-friendly.
In 2020, it is next to impossible to achieve success if your company doesn’t have an SEO strategy in place. Thankfully, with this tool, you won’t need to deal with the organizational side of managing social media accounts and search engine optimization strategy separately. It will save you quite some time, which you’ll be able to dedicate to other key activities.
Buffer
Buffer is a social media management tool that we recommended, especially to smaller companies. That’s because it has basic functions that are required to run several social media accounts without making it seem like too much work, and there’s a free plan available.
Granted, it is a viable option if you only need a limited online presence, as you’ll be able to run accounts on 3 social media platforms and schedule up to 10 posts, but not every company needs to post updates every hour or so. This tool also suggests when you should publish your posts to attract the most attention.
Conclusion
Running social media campaigns on several platforms might take a lot of time unless you have software at your disposal that can severely reduce the required time. The tools that we have mentioned in this article can make this process quicker, though that’s not all.
They can also be used to track the success of your digital marketing campaigns, monitor the context in what your brand is mentioned, and generate reports. Some of them even offer free plans, which might be enough if you are running a small company. With their help, the digital struggle against your competitors will be much easier.
