TikTok is all about fun and entertainment. Most of the videos on TikTok are based on trends and following them can help boost your account immediately. Of course, only if done right. Along with this, you can also get help from marketing tools for organic TikTok growth.
The best thing about TikTok is that even if you have a few thousand followers, you have a chance to get discovered and go viral in a day. Because the TikTok algorithm works differently than Twitter, Facebook, and Instagram. It considers the watch history of a user and then recommends videos on the “for you” page.
Therefore, taking part in the trending TikTok content will be your best bet. Keep reading this article to learn different ways for leveraging trending content!
1. Look for Current Hot Topics
Every day, something new is happening around the globe. This gives you a chance to jump on the bandwagon and come up with a creative video, as the current events that may happen are already the “trend”.
You may have noticed that right after Super Bowl, TikTokers enjoyed reenacting The Weekend’s performance. Likewise, if you find any other trending event happening in your country, create a video on it.
However, make sure it aligns with your brand values and goals. Otherwise, blindly following the trend may turn against you.
2. Keep an Eye on the Discover Page
You can easily check out the Discover page on the app by clicking on the magnifying glass at the bottom of the interface. This will keep you updated with the latest trending hashtags, sounds, and effects.
Keep in mind that once a trend gets its place on the Discover page, it won’t stay longer than 4 days, as the trend has already become quite saturated. Still, you should participate in it and let your followers know you are informed of the trends on the app.
3. Follow the Current TikTok Trends
If you’re about to follow a current TikTok trend by getting inspired by the Discover page, you must be unique and creative about it. Copying the same video idea won’t help you get any attention on the platform, and all your efforts will be simply wasted.
Whenever you find a trend, make sure to add your own personality to it rather than copying it. Most trends fail because the videos aren’t high quality or people simply copy them.
It’s even better if you can come up with 5 to 10 different ideas for the same trend. You never know, which video gets plenty of likes by the audience, and you may go viral.
4. Watch Out For Upcoming Trends
Owning a trend can significantly boost your account and help you quickly achieve your goals. Instead of always creating videos from the Discover page, try to be an early bird and see what the trend will be in the upcoming days.
For this, you should create a blank account from scratch. Make sure you have no activity on it. This will allow you to check out what kind of videos are being shown the most on the “for you” page.
Click on the sound of those videos and see if the sound is not more than a week old, and approximately 2k to 3k videos have been posted using it. This will give you a chance to add your own spark of creativity and a chance to be on fire! (Not literally though)