Is your website mobile friendly? Can it be viewed easily without clutter? Does it load fast enough to keep the user’s attention? Over half of all e-commerce is done online now. You need to make sure your site does everything mentioned below if you are to maximize your sales.
If you do not have these things, you may need to consider a new website design. For the sake of your business, you can only benefit from making your website more mobile friendly. Make sure you look at the following items to help you out.
Smartphones have a wide range of screen resolutions. This can make designing your website a little challenging, especially if your business is aimed at cell phone users. With the different number of resolutions, your website will not fit perfectly to all smartphone screens. You will have to design your site with this in mind, and make it to where your content can fit comfortably to most.
Limit the amount of content you have on a page. Too much content will clutter your site when viewed from a handheld device. Add pages if you have more content you wish to display. You will also need to ensure that this content will be large enough to view on smaller screens.
Keep in mind the need for smartphone users to zoom in and scroll. Doing so has become a necessity for many websites, so it is expected. Plan accordingly though to limit the need to do this. By designing your website to fit smoother within the limited viewing area of the smartphone and tablet, you could gain an advantage over your competition.
If you have a lot of content on your website, you could be slowing the load time on home computers. If viewed from a smartphone, imagine how long it would take for your site to load. It may take even longer to display, depending their connection and memory available for processing.
Limit the amount of content you have on your site to reduce load times. To give your visitors the best experience possible, aim for a load speed faster than the average, which is approximately 10 seconds. Research suggests that half of the mobile users leave a website if the pages take more than 3 seconds to full load onto their phones.
Buttons and Boxes
Be careful with your use of buttons and drop down boxes. When viewed on a mobile device, these could end up being smaller in size than you expected. Tiny screens mixed with large fingers do not work well together, and users may have difficulty navigating your site. Adjust the size of your buttons. They may seem bigger on a PC but if the majority of your traffic is coming from a smartphone or tablet then this would be fine.
Drop down boxes may not work right on smartphones. You will have to code these a bit differently if you are trying to maximize the mobile experience. You will also have to consider how much scrolling will have to be done once a drop down box is opened. It may become awkward if the options available are too many.
Forms can present a challenge for mobile users as well. Filling one of these out requires a level of accuracy that is not always achievable on a smaller screen. Accidental touches and clicks could occur, causing errors to the information that might result in negative outcomes. This should not penalize the user, so you need to make sure any forms you have are mobile friendly.
One option some companies use for their mobile customers is to create a separate mobile-friendly website. This will require additional funding, so consider this option carefully to see if it will fit into your budget. Another issue with this is that your website could be penalized by Google. This could affect your placement in searches. If you rely on search result placement for your business, this may not work for you in the long run.