Decades ago, traditional marketing techniques were all that was needed to market and sell your products effectively. You go out into the world and engage a target audience by word of mouth or flyers, trying to physically persuade them to buy your products. However, that era—though still somewhat present—is very much dwindling out of existence.
As the world continues to evolve, so does the techniques of dispersing information. The old methods are becoming irrelevant and invalid and we have found ourselves depending on new techniques like Visual Content Marketing to effectively market, sell, and circulate our products in the world’s growing technological market.
What is Visual Content Marketing?
You might discover to your greatest surprise that a lot of people do not grasp the scope of effective content marketing. Most define it wrongly and those who have an idea might not be able to define it in complete exactness.
So, just in case you don’t already know, here’s what content means:
Content is all the information that your brain receives when you check out a social media post, an ad or whatever online platform that might engage your interests- either written, spoken or the combination of both.
If you got that, then you might have already put together what Content Marketing is and what Visual content Marketing might be all about.
For clarity’s sake, however, let’s define Visual Content Marketing.
Visual content marketing specifically refers to the use of content that particularly engages your eyes and your brain to receive information about a product- in context, videos, and images.
Video Content Marketing you might be familiar with includes:
- Blogs and articles
- Vlogs and YouTube videos
- Instagram pictures, live feeds, and videos
Visual Content Marketing is not rocket science. It’s just marketing via visual techniques and processes. It is engaging the eyes for the purpose of turning potential customers into actual customers or winning the time and commitment of an online audience.
Here’s how it works: You push out visual content to a target audience, and the visual content brings in the highest rates of conversions.
Why does Visual Content Marketing work?
Visual Content Marketing takes its roots in the deep layers of human psychology. You must be somewhat familiar with the concept of how we as humans tend to retain information.
It is greatly believed that we remember roughly 10% of what we read; 20% of what we hear; about 30% of the things we see; and 50% of what we see and hear. This can be seen in Edgar Dale’s Cone of Experience and it has proven to be largely tested and true.
If this is the case, it can be said that one of the reasons why traditional marketing techniques worked so well was because the recipients of the information could see and hear the sellers of the content. It might as well be the reason why Visual Content Marketing has become the best replacement for traditional marketing in this age and time.
The attention span of people is drastically dropping. What better way to reach out to this audience than to make use of something colorful, captivating, striking the mind on the first encounter!
Visual Content Marketing does just this, and it might as well be the most recognized means of information circulation in the nearest future.
Incorporating Visual Content Marketing
There are only a few rules to Visual Content Marketing that sells.
- Begin with engaging content: Deliver that content in the most captivating way possible and be consistent in your approach
- Make sure your content offers value: Nothing really beats value in the truest scheme of things. Platforms like DepositPhotos have amazing visual content that your audience will find extremely appealing and valuable. Once you have value to offer, it is only a matter of time before you attract the audience that you crave.
- Render with the most captivating approach: For your ears only: There’s something that actually beats plain value of a product sometimes, and that is value delivered with grace. The way content is delivered is extremely important. To sell your visual content, you need to structure it in the most presentable and appealing way possible.
- Consistency: The chances that people remember your visual content might just be 50%, but if you make it a habit of letting people see it from time to time, you will be surprised how much you increase those odds. It is the same people remember video advertisements they had seen when they were kids. The same way the majority of foreign and strange brands become household names, and the same way whatever content you have chosen to advertise visually will sell as well.
Channels for Visual Content marketing
The main channel for visual marketing is the internet. However, there are specific platforms that can hasten the speed and reception of your visual content.
The key to this is by using platforms and websites that have the greatest amount of reception and engagements specific to the audience you are trying to reach.
Some of these platforms include mainstream websites like:
This is only to mention but a few. There are lots of other channels that can be used to specifically target your audience for the purpose of your visual content marketing.
Benefits of great Visual Content Marketing
The social media space has become one of the greatest influences for marketing and sales. It is therefore not the hardest thing to do to imagine what advantages Visual Content Marketing holds in its wake.
Some of these numerous benefits include:
- Visual content market can be informative and hence help to raise awareness about what you do;
- It helps to generate more leads/audience/customers depending on the contents that you sell;
- It helps you to reach a large community of potential followers—home and abroad—that would have otherwise been impossible to reach;
- Visual content marketing helps you to structure your campaign to hit a definite reach or audience.
Visual content marketing provides all that’s needed to boost the reaches of your content from where they are to where you wish to be. Whatever you do, this is for sure, you will need to start using visual content marketing more often.