As an e-commerce business owner, you most likely are already aware of the key role that social media fills in the world of online shopping. More than 90% of people turn to social media when deciding whether or not to buy a product, reaching out to their friends for product advice and recommendations. In today’s online world, being active on social media is no longer optional – it is mandatory. If you are ready to use social media to take your e-commerce business to the next level, put these eight strategies into action today.
Make Your Posts On Social Media Easy To Find
Certain keywords are more likely to convert than others. If you include more of these keywords in your posts, it will be easier for people to find them. This can help you connect with users who aren’t currently following you. Different types of e-commerce business models will use different keywords so spend some time researching which keywords are the most popular with your target audience. Find keywords that not only relate directly to your business but also to the products or services that you carry or to your industry as a whole. Include keywords like these in your posts to expand your reach.
Extra tip: Create visually engaging content so that people are more likely to notice your posts.
Set Up A Page For Your E-Commerce Business On LinkedIn
If you don’t currently have a LinkedIn business page, you are missing out on a great opportunity. Business profiles provide a lot of advantages that aren’t available with personal profiles. Putting together a page for your business allows you to educate people about your brand. It also provides the perfect place to advertise job openings or other opportunities. You can learn more about creating a LinkedIn business page here. As an added bonus, one of these pages can also benefit your website in terms of SEO.
Tap Into The Power Of Reviews On Social Media
If you can convince your customers to review your products on social media, it is almost like they are doing the job of advertising for you. Social media reviews are extremely effective. People are far more likely to trust them since the information is coming from a neutral party rather than from a paid advertisement. Nearly 90% of people say that they have an equal amount of trust in Internet-based reviews and personal recommendations.
Make It Easy For People To Share Your Content
On your website, include a widget that makes it easy for people to share your products through social media. You can also include larger social media sharing buttons in the main design of your website. By making it as easy as possible for people to share their favorite products or reviews with their friends through sites like Twitter and Facebook, you can easily spread the word about your business.
Actively Engage With The People Who Are Following You
One of the most unique things about social media is that it allows you to connect with your customers on a one-to-one basis. Whenever anyone comments on your posts or asks a question, always respond right away. If someone shares your content, you can thank them for supporting your company. You can also join in any discussions that are happening that are relevant to your business. Engaging like this helps show your customers that you appreciate them and care about what they think.
Post On A Regular Basis
If you want to get as much traffic as possible to your e-commerce site, you should add new posts to your social media accounts on a regular basis. It isn’t necessarily how often you post. Instead, it is how consistent you are with your posting schedule. If you have trouble keeping up with posting on your own, you may want to automate the process using one of the many tools that are currently available.
One thing that many e-commerce businesses struggle with is figuring out what to share through social media. A good way to overcome this hurdle is by starting a blog. Creating blog posts that contain unique, informative content not only is beneficial to your users but also provides you with something valuable to share through social media. Your blog posts position you as an expert in your field. As an added bonus, when you share links to your posts through your social media accounts, they could be liked and shared by other users, resulting in a significant spike in traffic to your site.
Consider Paying For Advertisements
If you have extra money available for marketing, paying for ads on sites like Facebook, Twitter, or LinkedIn could be a good way to get new customers. The key to success with social media ads is to make sure that they are extremely targeted.
Social media should play a central role in your overall marketing strategy if you want to succeed in today’s online world. When used correctly, social media marketing can increase your online traffic, spread the word about your brand, and allow your business to grow.