The use of Instagram is on the rise, not only by individuals but also by businesses for their marketing purposes. At present, the platform over a billion monthly users and continues with its meteoric rise. The report says:
- 60% of adults in the US visit their Instagram account daily
- 71% of the Instagram users are between 18 to 29 years of age and
- More than 44% of nonprofits are active on Instagram.
These facts and figures indicate that Instagram is a powerhouse among social media platforms. This is the main reason that both small and big nonprofit organizations use this platform to share their stories and showcase their product. It creates a huge impact and helps them to engage with their stakeholders directly.
However, nonprofits also use Instagram for another vital purpose: to build their email subscribers! Strange as it may sound, there are good reasons to integrate email with Instagram. These are:
- It will entice the users to sign-up in your bio and
- It will promote sign-ups in the Instagram Stories.
It is the features and functionality of Instagram that makes it so useful for the businesses for their marketing campaigns, mainly email marketing campaigns. Right from the swipe up feature in Instagram Stories to inserting a link to the email sign-up landing page, there are lots that you can use it for your marketing benefits.
Create unique opt-in and landing page
The best ways to integrate email and Instagram marketing include creating an irresistible opt-in and a custom landing page. For this, you will need to make sure that:
- You think about your ideal client and customer
- Know what you can offer them
- What they like the most to sign up without thinking twice.
This is called the Lead Magnet, and it should be of some value so that the customers can relate it to the end-result that you offer. Apart from an eBook, a few other free opt-ins can be:
- A coupon
- A special offer for subscribers
- A free download
- A worksheet
- A challenge
- A mini-course or
- A free sample
All these will help you to grow your email list with Instagram most successfully. Once you have decided on what to offer your customers, you must now focus on creating a custom landing page so that they can take the necessary action after signing up.
You must make it as simple and convenient for your users as possible since you are asking them to leave Instagram for signing up. If you direct them to your home page for a free perk where they have to search for where to sign up, they will get frustrated and leave your site immediately.
On the other hand, if you have a custom landing page, you will not lose such leads. This is because the custom landing page will only be linked from your Instagram bio.
This will enable you to communicate with your followers with your message in a much better and more effective way. This will also allow you to drive more traffic to Instagram through the trackable link on your blog post since you know that they are all coming to the landing page from Instagram. Your followers will quickly know where to enter their email, as well as what they will get in return.
Tools to use
You will need to use different tools to build an email list with Instagram. You will need to create this list properly as experts like Gramista and others say that money is in the list, and they are correct. This is because people will come mainly from your email list, which is why email marketing is the best and most profitable way to go.
Therefore, start building your email list with Instagram today, if you have not already, by using these tools:
- A free email address such as Gmail
- A free Instagram Account using your email address
- A properly designed website
- Opt-in form
- An autoresponder and
- Cool images.
You can also use some free tools to create a freebie that you want to give to your email subscribers.
Create a viral loop
A landing page is a must-have for the Instagram email list building campaign. This is the page where people will sign-up for your mailing list. However, you will need to do much more than creating a pretty landing page. Hoping that people will sign up will not help until you add specific elements on your landing page to make it successful. These elements are:
- A killer headline getting straight to the point
- An opt-in bribe or lead magnet to give a reason to people to sign-up
- A persuasive copy
- Compelling visuals and of course
- The sign-up form.
You must also turn your landing page into a powerhouse that will create a viral loop, and the best way is to launch an Instagram contest. This will help you to grow your email list quickly, getting hundreds and even thousands of new subscribers.
The viral loop will enable a person arriving on your landing page to share it with their friends using the unique invite link. This will further boost their chances of winning the incentive. Their friends, in turn, will also share it with more friends for the same reason, and it will go on creating a chain reaction.
Create worthwhile stories
The Stories feature perhaps the best one on Instagram that gives businesses a useful way to connect with their followers and drive them to their websites. It is the swipe up feature, in particular, that allows them to link the content with a CTA. This encourages the users to take the necessary actions resulting in a conversion.
Therefore, make your Story stand out using simple Instagram editing apps such as Quickshot. Tools like these will customize the content as much as possible, making a huge difference in its look and effect. If you want to improve your chances, even more, you should collaborate with influencers to create the best Story for your followers and theirs.
All these will provide tremendous benefits to your email campaigns with increased exposure, credibility, and sales.