There is a huge variety of bookmakers that compete with one another. In their attempt to attract new customers they try to offer the best betting promotions. Such offers help customers to reduce the level of risk and enjoy sports betting more.

The Most Common Bonuses

Nowadays bookmakers offer a wide range of bonus programmes, both for new customers and for existing clients. Bonuses for new customers are called welcome since they are provided to newly registered users, while the most popular bonuses for existing customers include:

  • VIP programmes;
  • Weekly bonus;
  • Cashback;
  • Promo codes;
  • Return if, and some others.

Each of these bonuses is quite important. Usually, customers get bonuses as Free bets, though cash bonuses are also possible. The terms and conditions for using bonuses are determined by a specific platform. At Legalbet.UK you will be able to read all you need about bonuses, betting offers and promotions of UK bookmakers. But now let’s have a closer look at different types of bonuses.

Welcome Bonus for New Customers

Almost every bookmaker offers each new client who registers on the website a welcome bonus. Usually you have to make a minimum deposit and/or a qualifying bet to receive it, though a no-deposit bonus provided just for signing up is also available at some bookies. A welcome bonus can be of a fixed amount (e.g. Bet 10 Get 30) or a certain percentage of a deposit and bet (usually it is from 50% to 200%. but can be up to 300%).  Often it is credited instantly upon qualifying steps, but sometimes you need to write to a support service to request it or enter a special promotional code when registering, and if you forget to do it, you are not eligible for a bonus any more.

A welcome bonus can be helpful to beginners in understanding the terms of cooperation and how you can bet on sports on this very platform.

You can use the received bonus to bet on any sports and competitions at specified odds. However, it is worth remembering that some platforms set a time limit for using this bonus. It may burn out in a week or a month. Also sometimes there are wagering requirements specified in the terms and conditions.

Loyalty programmes

All platforms can be conditionally divided into 2 types – those that provide loyalty programmes to all users and those that offer them only to those who bet big.

For each bet, users receive some points, which can then be exchanged for Free bets and other privileges. Sometimes active participants of the programme can count on a personal manager, birthday gifts, and cashback.

Loyalty programmes include referral ones: bookmakers strive to expand their audience as much as possible; therefore, they offer bonuses to those customers who bring their friends and acquaintances. You get some privileges or cash for each new user.

To learn more about loyalty programmes, contact your bookmaker’s support service.

Weekly bonus

Most users place bets on sports on days when major sporting events take place or on weekends. Therefore, bookmakers also encourage users to make deposits and bets on weekdays. So, you can get a bonus if you do so on a particular day. For example, it can be from 25 to 100% of the deposit


If you are on a losing streak, then you will be pleased to receive a small cashback – a certain percentage of your total losses. Usually, it is from 2 to 5%, but can be up to 12%. In most cases, you will not be able to withdraw the cashback to a bank card or e-wallet; it is provided as Free bets to your account.

Promo codes

Some bookmakers offer customers to get additional bonuses if they use promo codes. You can get them directly on the leading site or on the mobile platforms.

Return if

This bonus only works for horse racing. So, if the horse you bet on finished second instead of first, you can get the amount of your bet back as Free bets. This only works if the horse comes second, not third, fourth, or fifth.

What Else Should You Pay Attention To When Choosing a bookmaker?

When choosing a bookmaker, you should not pay attention only to bonus programmes, and we advise you to take into account other indicators:

  • Interface and mobile application;
  • Choice of sports and bets;
  • Payment systems;
  • Odds;
  • Expert and user reviews.

Each aspect is important, so you must carefully study the company’s activities to understand how much you can trust it. There is an opinion that particular attention should be paid to customer reviews since users talk about the real problems faced when betting with a bookmaker and how they are solved. But keep in mind that, according to statistics, 90% or user reviews are negative because people tend to share their negative experience more often than positive. So use your inner filters to separate the wheat from the chaff.

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