The “about us” page on your website is something you should not overlook or take lightly. As a business, you want customers to be able to connect with you. This emotional connection sets a path to building a strong relationship that will lead to increased revenue for your business. Aside from the products and services that you provide, the business description of your website will play a major role in how customers see you, presenting you with the best opportunity to tell customers what your company is really about.
So, why should you write a good description of your business? First, you want to share your story with customers. Your story is the best way to show customers that you have something in common with them. Another important reason you should focus on writing a good company description for your website is that it gives you a chance to provide more insight into what your company does. Furthermore, you can provide information to customers about who works for the company.
The question now becomes “what steps should I take when writing a company description for my website?” Below are some useful tips that will make it easier for you to write an amazing company description for your website.
Tell customers about your business
This is the part where you answer four basic questions that will give customers a brief introduction to your company. These questions from customers generally are:
- Who are you?
- What do you do?
- Where are you located?
- When did you start your business?
State your values
Explain what your business stands for. Talk about the values you have so that customers know more about you. Your values will give you the chance to connect with customers. People want to see that your values are the same as theirs. Your values give people a good reason to continue purchasing your products or services.
Mention what your company does
This part helps you to show how passionate you are about what you do. Talk about what inspires you. It is important for you to address the main problem that leads you to want to start your business. This is the main part of your description.
Then talk about how you tackle problems. Your motive is a big thing for customers, because it shows that you have good intentions and are passionate about resolving the problems of customers. Customers want to work with people who are passionate about what they do.
Give a short history of your company
Most people are interested in how your business came to be. Tell customers when you opened your business and say why you started your company. For example, you can say you opened your college essay helper online because you know how difficult it is for students to juggle school and work. Make sure to keep it short and to the point. Overstating the history of your company can distract readers from the main reason you actually opened your company.
Include Your Aspirations
Customers want to work with a company that wants to grow. That is why you should mention your future goals in your website’s description. This shows that you are open to improvements, and that paints a positive image of your business. Customers will be more comfortable working with a business that wants to be around in the future.
At the end of the day, the point of your business description is to convert readers into customers. So, do not stop at only giving your business’s description; instead, add a call-to-action to your business description. The call-to-action is another way of increasing customer engagement. For example, you can tell the reader to:
- Fill in a form
- Call you
- Email you
- Ask questions
- Participate in a survey
Do not forget to mention achievements such as awards or press mentions that your business has received. This will show customers that your products and services are trustworthy. Also, make sure that the information you give is accurate. It would be scandalous if customers later realized that you were telling lies about your business. Provide only specific information. Before you write your business description, consider your target audience. That is because different target audiences will react to your content differently.
The business description of your website is another opportunity for you to sell yourself to customers. Use this to your advantage. Writing a good business description will go a long way toward helping you to connect with customers. Use it as a platform to form a better relationship with your current and future customers.