Truth be told, the success of a website is highly dependent on SEO or search engine optimization. SEO allows your website to appear higher in search results to generate more traffic for your site. To maximize the benefit of having a website, you can employ SEO strategies or hire a professional to do the task for you.
5 Simple SEO Tips To Rank
1. Keyword Optimization
Finding the right keywords plays an essential role in your SEO strategy. In order to do it right, spend some time researching what are the best keywords that fit right to your article or blog. There are SEO courses offered online you can check through webmarketing123.com. Once that’s done, your keyword can be optimized by:
- Including it in the title or H1.
- Using it in the article/blog a few times
- Latent Semantic Indexing keywords application throughout the content.
- Include in H2 or H3.
2. Quality Content
Like your visitors, Google is also interested in what you have put on your site. In fact, the depth and quality of a website’s article or blog weigh so much when ranking. Tools like Serpbook can help you track your ranking. Concise, current and clear content website content are important keys of SEO. Here are a few things to look out for:
- A well-written meta description can entice your audience to click your site when it appears in the search result, thus, creating significant traffic for you.
- Content has to speak volume. Take notice that best-ranking articles in SEO are lengthy. Conduct proper research before writing to increase its length and add substance to your content.
- Make sure that the content is readable by avoiding sentences that are too long or with highfalutin words.
- An up-to-date media files and page content, not only appeals to your visitors but also makes a significant difference in web ranking.
- Broken links, embarrassing misspelled words, unsafe domains, dead-end links; all that can do significant damage to your website’s ranking..
- Inform the other source you’ve backlinked his site to your page content to create a harmonious relationship with them that can lead to several backlinks naturally.
3. Technical SEO
All the optimization and quality check on your page content is futile without a solid technical backdrop on your website. A handful of things to keep in mind:
- Indexability. If you want to be found and seen in the search result, you have to make sure your site is up and running.
- Duplicate content is inevitable, but canonicalization can help you manage it.
- Minimize 301 Links. It can slow down a page that can affect your visitors and your ranking.
- Have a sitemap. This XML file contains a list of your URLs and gives you the ability to choose which one should be prioritized when they crawl to your website.
- Technical Quality. If you want to improve your website’s reputation and ranking, make sure your readers don’t end up to unsafe domains when they visit your site.
- For your visitors’ privacy, make sure you don’t send them to websites that are not HTTPS.
- Cascading Style Sheets or CSS is used for web documents to make sure they look and work as expected when opened in different browsers and platforms.
- Instead of showing gibberish URL, make it stand out and easy to remember by using relevant words. Visitors are more likely to click a readable URL pertinent to their search.
- Server. A fast and responsive server is crucial in your website ranking and user experience.
- Poor speed can highly make your visitors abandon your website which is detrimental to your ranking. A high rate of abandonment or bounce rate signals the search engine that your website is not providing what users need.
- You can reduce the dissatisfaction from 404 page by coming up with a creative and witty way to prompt your visitors. It might give them a laugh and may stay on your site a little longer.
4. User Experience
Enhancing your users’ experience is as of equal importance for your website ranking. That includes:
- Page Depth. It is the number of clicks your user has to go through before reaching the given site from your homepage.
- Optimizing Images. Change the file name of the image you wish to upload that’s relevant to your content before actually uploading it including alt text.
- Social Sharing. For your readers to easily share the content, you have on your website.
- Media. Content that has video, audio, pictures, calculators, tools or other feature tends to build plenty of opportunity for backlinks and ongoing traffic.
5. Mobile Compatibility
Optimizing your mobile responsiveness is critical for your users’ mobile experience regardless if your desktop is working flawlessly.
- Speed. A fraction of a second can make a tremendous difference in your user’s experience.
- Font Size and Spacing. Your readers won’t stay that long if they find it difficult to read your content.
- Touchscreen Readiness. Configure your viewpoint in CSS for a better tap target and avoid frustrated readers from hitting the wrong button or link that is too close to each other.
- Voice Searches. A feature that can make your content more accessible to those who are following the trend of mobile voice searches.
Gone are the days that Google only counts the number of keywords. SEO isn’t just about that anymore. It is now run by an army of SEO teams possessing different expertise. It requires more work if you want to make sure your ranking to skyrocket. Getting the SEO of your site correctly will benefit you not only in the present but also in the long run.