While page titles have nothing to do with your SEO ranking, they help search engines understand what your page entails. To optimize your titles display on search engines, your titles must contain less than 60 characters.
Title tags are also important as they give the first impression about your page to users even before they open it. Apart from that, they are used in the following key places: web browsers, social networks, and search engine result pages.
To optimize title tags, follow the recommendations below:
Watch your title length
Long titles are cut off by search engines by adding an ellipsis at the end thus omitting keywords. There is no exact limit for titles but the general recommendation suggests 50-60 characters, though you should know that some characters occupy more space than others. ‘W ‘for example occupies more space than ‘i’.
ALL CAPS titles might limit the number of characters to be displayed by search engines. Additionally, many search users might find it hard to read.
Avoid cloaking of SEO Keywords
Stuffing your title with keywords may land you into trouble with search engines as this creates bad user experiences. An example would be: Best Widgets, Widgets for sale, Buy widgets, Cheap widgets.
Assign each page a unique title
Search engines understand the value and uniqueness of your content when you use unique titles. This also drives the rates of click-throughs high.
Important keywords should come first
Keywords at the beginning of your title tag may command increased impact on search engines. Research conducted on user experiences suggests that people are likely to scan the first few words of your headline to know if your content is relevant or not.
Leverage on your brand
If your brand is exceptionally stark and well known, adding it as part of your titles may help bolster your click-through rates.
Write for your customers
It is critical to remember that you’re targeting clicks and traffic from visitors who are real people who need valuable content. While writing your title, think about the user’s experience in addition to optimizing use of keywords.
Remember your visitors first interact with your brand through title tags during engine search. It is important that your title conveys the most captive, accurate and positive messages as possible.
The page’s context within the site
Before writing optimized title tags for your content, understand where the page fits in the overall body of your website. This is easy if your site is mapped out so that you know where each page exactly suits the context of your topic or subject matter.
Topical relevance within the page
It is critical to evaluate the content on the particular page. To do so, you have to understand where this page fits in the overall body of your website. Title tags are most effective for users and search engines when they introduce the topic of your page.
Use dynamic options when possible
Some websites are large and they feature large amounts of dynamic data. If you have such a website, you can finds way through which you can code your tags semantically. A number of website platforms and content management systems automatically create the title tag to get you started.
Searcher intent keyword use
There are many times we have gone to the search engines to find answers to specific things only to be disappointed by top ranking websites answering completely different queries. The same happens to the content that is unnoticed.
Knowing and fully understanding the needs of your audience and how they search for their needs is vital for title tag optimization. You have to know the phrases and words that people use when searching for content. The goal is to match your keywords with what is searched but with focus on the quality and relevance of your content.
Don’t try too hard
It shouldn’t be a life and death affair. Simply avoid spammy looking and repetitive titles. There is temptation to overdoing keywords, focus on context not frequency, literal use of keywords or density. It is critical that you pick clear words that correctly reflect the content on your page for your title tag and stick with them.
More importantly, there are instances where Google can override your title tags. In such case, it rewrites it for its own search results while pulling in content from your page and your meta description. This shows the importance of creating completely descriptive, relevant, keyword rich but right in length and readable.
To wind up, it is important to emphasize the importance of optimizing your page title. Page titles are what users interact with first. They determine whether a user will visit your site or not.