If you’re self-employed, it can often be hard to convince a company that you’re the right person for the job. With so many people competing for every job, it can often be difficult to stand out from the crowd. If a company has a go-to person to complete all of these jobs, it can be even more difficult to convince them to go to the effort of employing someone new, even if you can promise them better results. Luckily there are a number of steps to increase the likelihood of people employing you. Whether you’re a photographer, writer, or something completely different, here’s how you can find more paid work in your industry.
Create a website that shows off what you do
In more traditional days, if you wanted to impress the boss of a company with your work, you’d probably carry around a large binder with examples of your work to show them. You’d probably try and get an appointment with the boss so you could meet face to face and place that important portfolio on his desk for him to see. Unfortunately, these days bosses of big companies are extremely busy and increasingly unlikely to spare the time to meet you face to face. That’s why it’s so important that you create an online portfolio that you can send to these business owners instead. Find a web designer who can make you a website that looks just as impressive as your work. You may search for either a local web agency or a national web agency online, but make sure you choose one that is just as creative and takes just as much pride in their work as you. Avoid companies that will just adapt pre-made templates and find a company that will work with you to make the best website as good as possible.
Knock on those virtual doors
Once you’ve created that impressive online portfolio, it’s time to get it seen by as many people as possible. Don’t just wait for people to advertise that they’re in need of skills like yours. Find the email addresses of people who are in charge of hiring people like you, and make sure you send them a link to your website to their direct email address rather than sending it to a generic email address that they may never even see. Target new and growing businesses and organizations who may have never even considered how skills like yours might benefit their business, as they may be more likely to hire someone new.
Network by showing people you know your industry
Another great way of networking is via social media. If you’re on Twitter, it’s important to give other people a reason to follow you. Construct insightful tweets about your industry that not only will keep people interested but show them you know a great deal about the field you’re working. This way, they’ll recognize your name when it comes to applying for work in the future and may even approach you directly with paid work.