Are you organizing a webinar and want to grab your audience’s attention? You need the right tools to achieve your goal. The most important part of a successful webinar promotion is the invitation, and it’s no fun if you don’t make it compelling. The best invitations are those that look professional yet invite people to have an interactive experience. You can use an online invitation maker to create a professional invitation. It’s all about understanding what people want to see.
Here are some helpful tips to incorporate an online video in your next invitation:
- Get to the point
People tend to forget to watch the beginning of a webinar if they’re eager to get started. So make sure your introduction is short, sweet, and simple. Explain the purpose of your webinar and why people should attend it. It’s also a good idea to include the webinar’s end time in your invitation, both to avoid running long and to prepare people for when they should expect the webinar to end.
- Showcase the guest speakers
Don’t underestimate the power of a prominent expert (or panel of experts) speaking during your webinar. In fact, experts are a great addition to any online event because they draw interest from people who want to learn from them and from people who want recognition for their products or services.
You’re not the only one organizing the webinar, so it’s a good idea to feature other knowledgeable people in your call-to-action. You can do this by including a speaker bio in your invitation or by using professional photographs of one or more speakers.
- Emphasize why you’re inviting them to your webinar
You want people to know how interested they should be in attending your webinar, so tell them! What are the benefits of attending? How will it help them? What will they learn by joining?
Think about what you can offer that’s different from everything else. Even if you’re presenting information that’s been taught before, what makes this particular webinar better? This helps your audience understand why they should choose to listen to you over anyone else who might be presenting on a similar subject. It also shows that you’re committed to helping them succeed and are more interested in their success than your own.
However, it’s also important not to give away all the secrets before they hear from you. If potential attendees can’t see how this webinar will benefit them, they won’t come, and they’ll be less likely to buy your product or service once you do eventually start selling it.
- Highlight the interactive features
People love experiencing new ways of doing things, so the more interactivity you can implement in your invitation, the better. Therefore, start each slide with a call-to-action. What would they like to do in this section? Weave links throughout your slides (not just at the bottom).
If you include videos, move them around as well. You can utilize in-built tools in your video invitation maker, like a slide carousel. If you’re using an app, tell people what they need to do to maximize the experience. If the design is not optimal for your type of content, give them an alternative way to access it once they’ve arrived on the page.
- Add value and context
Offer some additional resources or background information that might help your audience and keep them informed as they try out your product/service. Think of this as a side bonus. You want them to get something out of it, and you want them to feel more prepared for your webinar, so make sure that what you’re offering has something for people who aren’t already fans of you or your industry.
If you don’t have a way of providing additional information automatically, consider telling people where they can find it on your website or blog.
- Include a call-to-action at the end
At the end of each slide, include a call-to-action that says, “How can I participate?” or “Let’s get lunch.” It should be something that prompts people to get involved, so you can use this section to ask for any input from your target audience. A webinar invitation with videos doesn’t have to be all about live-streaming, as it can also be used for click-throughs and social media shares. It all depends on what you want to accomplish with the help of this video.
Once you’ve got your webinar invitations in place, and you’re ready to begin promoting your webinar, it’s important that people are engaged with your content from the moment they arrive. For example, if you are hosting the event on a platform such as GoToWebinar, it includes a pre-show page that makes attendees feel like they’re interacting with something more than just a little window. The pre-show page houses information about the presenter and the session and can include animation to keep attendees interested even before they log into the main event.
A webinar is an excellent way to generate more leads and customers for your business. It’s also a perfect way of showcasing your expertise, even if you’re new to the industry. Be sure to use it as a tool and not just as another form of content delivery.