You may have experienced a series of innovative and exciting social media campaigns by different companies in different fields. Successful campaigns will draw large amounts of traffic, and will generate interest across all social media platforms.
Some campaigns have been so successful in reaching out to different audiences that they have been shared through social media platforms that the parent organization may not even be part of. But what is a social media campaign? Why do businesses use this ecommerce marketing strategy to boost their sales? Is it a viable option for your business?
Here’s everything you should know about how to develop successful social media campaigns to help boost your brand’s growth.
What is a social media campaign?
This is a common marketing strategy by business ventures to draw attention across various social media platforms, which will help boost the level of performance for the business. Successful campaigns are usually well coordinated efforts that are designed with a specific business goal in mind, such as increasing sales, increasing traffic or creating awareness about new products or service.
Businesses usually run their campaigns on different social media a platform, which helps to increase their visibility. Each campaign may be unique, depending on the target audience, or the efforts made towards achieving certain business goals.
What are some of the goals of social media campaigns?
Goals must be legitimate, measurable through an existing performance yardstick and followed discreetly. While campaigns can be used for more than a single purpose, they offer the best value when they target a specific actionable goal. This way, your marketing strategy can be developed around achieving this specific goal.
The main goals of social media campaigns usually revolve around increased sales, feedback and analytics. Brands may target an increased level of feedback from their users, creating an e-mail marketing list through the collection of a certain number of e-mail addresses, boosting traffic, driving sales and improving performance, as well as improving the overall level of engagement with users.
Before starting your campaign, you should make sure that you can measure your goal’s baseline performance. This refers to the current level of performance for your goal. Getting a baseline index will help your social media campaign developer to understand the level of performance, and to guide the development of a higher expected standard. The social media campaign will improve the performance of the specific goal by setting measurable targets and working towards achieving them through different strategies and avenues.
How to make a great campaign
In order to reach as many social media users as possible, which will increase the likelihood of success of your campaign, your social media campaign should stand out. Here are a few tips to help make a successful social media campaign.
Before crafting your strategy and going all out on your campaign, you should research the field and your competition. Consider different successful and unsuccessful campaigns by these players and identify what you feel may have contributed to their level of success. You should also research on the social media practices that these campaigns involve, such as whether they are informative, have giveaways or are designed in a specific way. Understanding previous campaigns will help make your own more unique, as well as improve your likelihood of running a successful campaign.
After analyzing the industry and competition, you need to explore your audience. You should specify a target audience, and develop your campaign to appeal to them. You should also set out your goals for the company and the audiences, which will help you determine the level of success of the campaign. Choosing a target audience will also help when determining what content is likely to appeal to them, ensuring that your campaign receives as much engagement as possible.
At the planning stage, you will also need to choose the campaign content carefully. You should consider your business goals as well as your audience when setting up this part of the campaign as it may prove influential in determining successful and unsuccessful campaigns. You may consider incorporating current trends into your campaign for a better reception. For instance, live streaming is a popular trend among internet users. Creating a campaign that is based on live streaming will attract more social media users to your campaign. You may need to consider the potential risks that incorporating popular trends might have on your campaign.
You can also create unbeatable and unique visual content to attract a higher rate of engagement. Videos and images are very popular with internet users, which is evident in the number of successful campaigns that have taken up visual content and user reception n the web. When choosing visual content, remember to be as unique as possible. Using unoriginal content may result in legal action, as well as give your brand a bad reputation which might be impossible to overcome.
How to promote your content
Your campaign will only be successful if it reaches the right audience, and helps achieve the desired goals. This can be challenging because social media posts are only viewed by about 10% of followers. In order to run a successful campaign, you will need to promote your content repeatedly. This option is available for most platforms at a premium. For instance, you can get Instagram video views for all video posts at a small expense to you.
When setting up your campaign, you should develop a central message that will be repeated throughout the operation. Successful campaigns have relied on repetition to get their message across, and it could be an effective way to improve your own chances of success. You should avoid being too promotional and instead present the message as naturally as possible. Users will feet that they are being pushed into making purchases, which will affect their engagement with your campaign.
You could balance promotional and non-promotional content within your campaign to help attract and inform users, which will make them more likely to engage with your brand. Responding to users will also help create an interactive campaign, which will raise users’ level of information and willingness to contribute towards making your campaign a success.
Remember to use a unique and exciting hashtag on platforms that allow it. Your campaign will be easier to find and will result in higher levels of engagement.