It’s easy to hit a blank when coming up with fresh content ideas for your website.
An essay writer service like this website can stitch the words together for you, but you’ll need to know what you want to talk about.
Luckily, there are many places in which great content ideas hide — it’s just a case of uncovering them.
Keyword research tools
Many writers’ first stop for inspiration will be their keyword research tools.
Both need you to input a keyword or relevant subject. From there, the clever sites spit out loads of topic ideas to write about.
They sound simple, but are actually very powerful tools in a writer’s arsenal.
Both give a good idea on how likely it is that a keyword will hit the front page of Google. They also reveal how many people are searching for the keywords each month.
Content writing is not high art. Leave that to the poets and troubadours.
Instead, great content writing is about answering the questions people are asking. That makes finding new ideas pretty easy if you just talk to customers.
Check email inboxes or forum threads to find out what people want to know.
Of course, not everyone will have a thriving forum or packed email inbox. That’s not a problem, though.
Every conversation you have with a customer, try to find out if they had any difficulties or questions. Start to note down the issues and some fresh content ideas will soon form.
Checking out what competitors are writing is not cheating. In fact, it’s an essential part of being a good content writer.
Of course, copying is a big no-no. To find fresh content, check out popular topics covered by a competitor and look for a new angle.
For example, if you’re in the travel industry and see content about flights to London are doing well, write a post on ‘things to do in London’.
You already know the readers are planning on going to the English capital, so this could be a very fruitful angle.
The problem with content writing is there are a lot of people doing it now.
That makes finding an original idea almost impossible. However, industry news is always throwing up trending topics to cover.
Simply look at the recent stories that have caught people’s imagination and find an angle on it. The quicker you can get to the news the better. Set up Google alerts for the topics you cover for instant coverage.
Facebook, Twitter and Instagram are goldmines for fresh content ideas.
Search for a hashtag that relates to your industry and finds out what people are saying around that subject. Then talk about it from a new perspective. It’s about as simple as that.
To optimize the search, figure out which platform your audience uses the most.
For example, Statista data shows 9% of Facebook’s users are 55 to 64 years old. This percentage dramatically falls on Instagram, with only 3% of users in the same age bracket.
Random blog generator
If all else fails, HubSpot has its own Blog Ideas Generator.
To use it, enter up to five nouns and click ‘Give me Blog Ideas’.
You will then get five fresh article headline topics. It’s not perfect but it can get the creative juices flowing.
Conclusion: Finding fresh content ideas
Finding fresh content ideas when you’re drawing a blank is difficult.
Thankfully, there are tools available to help you out. Google Ads and Ubersuggest should be your first port of call.
However, social media, industry news and even competitors’ blogs are great sources of inspiration.