Owning your own online store has many benefits. It allows you to be your own boss. You no longer have to listen to that loud, obnoxious manager telling you how to do things when you know it is not the best way to accomplish a task. You get to set your own schedule. No more 6 a.m. starting times, no more staying until midnight. And every penny you make is yours. You no longer have to work hard earning someone else’s profits.
Owning your own online store also comes with its own challenges. You are now the boss, and you have to make all of the decisions for the company. If you have employees helping you to run the business, then it is up to you to direct them in their daily tasks. Your schedule is primarily dictated around the needs of the customer. Even when you take a day off, if there is an issue that requires your attention, you have to interrupt your day off to settle it.
You also face challenges in the way of distribution, acquisition, and financing. While the former challenges mentioned are more managerial in nature, these latter aspects are ones that technology can help with.
There’s an app for that!
Using apps for your ecommerce business has many advantages. First, they will save you time. Instead of creating a system from scratch, you can integrate already-existing applications from third parties into your systems to improve performance and profits. Secondly, they will save you money. By not having to create your own system, you are saving from having to buy additional equipment and paying a professional to design and implement any application you may need.
Each of these apps will have a tremendous effect on your online business. Take a look at the apps discussed below to see how they can benefit your ecommerce business.
1. Shopify Mobile
Shopify can do more than just provide you with a domain name for your ecommerce business and host your online store. The company can provide your company with extensive tools to operate your business. One of these tools is the Shopify Mobile app. By installing this powerful app onto your smartphone, you will gain access to a wide assortment of information.
From the Shopify Mobile app, you can manage customer transactions. You can fulfill orders, invoice customers, and issue refunds directly from this app. This will give you the ability to keep your business going even while you are not at your computer.
Along with managing the cash flow of your online business, you can also track your inventory. The Shopify Mobile app allows you to view outgoing products, adjust descriptions and prices, and upload images of your products to your ecommerce store.
This is advantageous because, when you see your inventory is close to being depleted, you can place an order with your suppliers straight from the app. As long as the wholesaler or other form of supplier is connected to the app as well, they will be able to receive your order and fulfill it quickly.
Oberlo is another great app for ecommerce store owners. This app will allow you to save yourself inventory dollars by not having to have a product on-hand. Oberlo connects you with online suppliers who will drop-ship their products directly to your customers. This is a great way for you to make money while saving money at the same time.
As the store owner, you can peruse the products the Oberlo suppliers carry and import them into your online store. This not only gives you access to thousands of items across an array of product lines, but it keeps you from having to buy product in bulk as with most standard wholesalers.
3. Google Analytics
Google is the authority when it comes to a business’s online presence. It is the primary search engine for America and the world. The company has branched out from its humble search beginnings to offer a wide variety of products for consumers and businesses alike. One such product is Google Analytics.
This app for your smartphone will be able to monitor everything that is going on with your site. It has the ability to monitor every page within your store’s website and tell you how much traffic each one is receiving. This can be an excellent tool for you to use in marketing your products on your site.
Google Analytics can tell you when you are receiving the most visitors to your store site, both in terms of day of the week and time of day that traffic is occurring. The app will tell you who is clicking onto your site – what country the majority of views are coming from, or what state or province they are originating from.
If you want to remain competitive in the ecommerce industry, Google Analytics is a must. You cannot relax in an industry of literally millions of competitors. You have to stay ahead of them, and this app will allow you to focus your attention on the areas that need focusing in on.
This is a CRM app for your business. Customer Relationship Management is a crucial component of any truly dedicated business. This app gives you several options to connect with your customers. Fist, it provides you with a platform to interact with customers on a variety of social media sites. By engaging with past customers, you can get them to return, building your repeat business customer base. Your engagements will also be seen by potential customers who will be drawn to your business because of those interactions.
SalesforceIQ also gives you several marketing tools including customer-based analytics, email marketing campaigns, and data collection. This will provide you with the information you need to grow your business and keep your e-commerce business alive and thriving.
This app also gives you the ability to provide customer support. Any issues a customer may have with your website, the ordering process, the condition of the product upon arrival, or the timeliness of delivery, you will be able to discuss the problem with your customer and correct the situation in a manner that will allow you to keep them as a repeat customer.