In this digital day and age, it’s imperative for businesses big and small to generate some sort of online presence. Of course, the more present your business is online, the more revenue you will generate in the long run. It, therefore, pays to invest in tools that increase your online visibility.
But, before we dive into the nitty-gritty of why an online presence is important (other than making a lot more sales), let’s first consider how exactly the online world works.
First of all, search engines such as Google, are rather picky. If someone searches a particular set of keywords, Google will crawl through all the content that matches those keywords but won’t necessarily present all of the websites/blogs/adds to the searcher. So how do the search engines decide on the pages that will be presented? Well, there are a few boxes that ought to be ticked for you or your business to be selected as an informative and helpful page for the searcher.
Here are five of the most effective ways to ensure your business has a strong online presence:
1# Invest in quality content
The search engines favour quality content, however, ‘content’ is a rather broad term. To better understand what quality content means, you need to understand that the main goal for the search engine is to provide the searcher with as much accurate information as possible, which is also well written and user-friendly. Your business has a much better chance of being selected by the search engine (feature on the first page), if the content on your website or your blog is easy to understand and provides the searcher with all the answers to their questions.
Quality content covers:
- Correct use of grammar and punctuation
- Posts of at least 750 words (although, the more words the better)
- Layout which is easy on the eye
- The use of strong keywords which preferably match the search
- Information which will add value to the searcher (answers all questions and more)
2# Consider SEO
SEO, also known as Search Engine Optimisation is a distinct set of tools which help your business to feature on the search engines. Investing in SEO by working together with an SEO agency is a sure-fire way of improving your online visibility in good time. SEO agencies such as Ruby Digital for example, know exactly what the search engines are looking for. They will be able to quickly implement the most effective techniques to ensure you improve your SEO. This could be through a number of different ways but the most popular is creating and managing a blog, having other websites point back to your website, using strong keywords, etc.
3# Start a blog
You may have already gathered that by starting a blog, you’re likely to greatly improve your online presence. A blog helps because it’s a great way to push out informative content, which also ticks the ‘quality content’ block. It also helps to inform new and returning customers of your services and is hopefully a blog they turn to for advice, when needed. If you have a solid amount of traffic directed to your blog, you can almost be certain that Google will present your blog to the searcher – and this means the possibility of more sales!
4# Use social media
Social media is one of the most effective marketing channels of our generation. It’s also one of the cheapest, which is why small and even large businesses are making use of it. Social media is a fantastic way to reach your target audience and speak directly to them. You can be sure that whatever you are spending on social media marketing is being used optimally. Social media is also a great way to get your business out there, and a way to get people to quickly recognize your brand and your services. The most effective social media channels for advertising is Facebook and Instagram, although Twitter has a few great benefits too.
5# Consider PPC marketing
If you have tried everything to get your website onto the first page of the search engine, but have had no luck, you may want to consider PPC. PPC is almost like a fast track to getting your business noticed by search engines. It’s a ‘Pay Per Click’ advertisement which is immediately featured at the top of the first page of the search engine when someone searches for the keywords that align to the ad/service. It can sometimes be a little more costly, but it is incredibly effective.