Nowadays, both big and small businesses need a website to communicate with their clients, promote their products and services, and gain new customers. Having a strong online presence is simply a must if you want to grow your company and stay afloat among your competitors. However, the chances are that you’re not an IT specialist, and search engine algorithms are like black magic to you. If your website seems to rank low and you can’t attract new visitors, it can understandably be frustrating – and potentially dangerous to your business.

If you’re wondering what to do when your website seems to plateau, you’ve come to the right place. In this article, we’ll give you five useful tips on how to gain new online visitors. Keep on reading to learn more about the secrets of the digital world!

Create a Website That’s ADA-Compliant

In the United States alone, 13% of adult citizens are visually impaired, and around 15% experience hearing problems. As such, some of the people who visit your website might have health issues that would hinder them from seeing or hearing your content properly. You’ll attract more visitors if your website is ADA-compliant. This means that it should follow the ADA (Americans with Disabilities) Compliance Act, a law that was passed in 1990 and designed to prevent discrimination based on a person’s disability level.

As you can see, it’s important to make your website accessible to all internet users. If you don’t know how to do that or you’re not sure if your current design is enough, reach out to an ADA website compliance consultant. Such a specialist will perform an audit and help you find out which elements of your website need improvement.

Follow the Best SEO Practices

It’s almost impossible to crack the mystery of search engine algorithms. However, it’s a well-known fact that ¾ of search queries end on the first page of results. As such, you need to rank really high to maximize your chances of getting new visitors. Good SEO practices can help you with that!

Some solutions include using relevant keywords, getting backlinks, optimizing your images, page speed, and written content, writing great title tags and meta descriptions, or improving your website’s user experience. Luckily, SEO practices are no secret at all – the trick is to

implement them correctly.

Pay Attention to Technical Details

If you want to boost the ranking of your website, you need to ensure it’s running smoothly. First off, it should load quickly. If it takes more than 2 seconds, your visitors are likely to click off and go to your competitor’s page. You also need to ensure there are no bugs and the website is easy to navigate.

While it’s easier said than done, examine your website from the perspective of an ordinary user. Do you like how it looks? Is everything readable and visually appealing? Do you have any issues with the site navigation? Change the elements of your website that don’t meet your requirements and see for yourself if it gives you the results you hope for.

Create Varied Content

In order to establish a loyal customer base and gain new visitors, you need to stand out from your competitors. One of the best ways to do this is by creating original content in various forms. People will get bored if they’re forced to read a wall of text every time they visit your website. To make them stay, mix posts and business offers with pictures and videos. You can even get into recording podcasts if it helps your business grow.

You need to give your visitors something new and fresh. Make them interested in your content, try various forms, and examine their responses. Above all, strive to create content that’s unique and of high quality.

Promote Your Website on Social Media

Having a website is one thing. However, running a social media account related to your business can help you immensely as well. Almost everyone has an account on social media platforms these days – use this fact to broaden your reach, grow your online business, and attract more visitors to your website.

Choose your platform wisely! Instagram is perfect for product imagery, while LinkedIn would be great to promote your webinars. Figure out which social media channel would work the best for your business model, and redirect your followers to your professional website.

The Bottom Line

If you want to gain more visitors and maintain your current client base, you need to step up your game. There are several aspects that can make or break your user experience, including both onsite and offsite factors. It’s just as important to cater to everyone and ensure that people with disabilities have full access to the contents of your website – after all, they are a vital part of the online community.

Bear in mind that this list doesn’t describe every solution that can help you reach a wider audience. However, it’s a good starting point, and you can use it as a checklist to assess the current condition of your website. After you determine which parts need to be improved, consider implementing changes wherever possible, and reach out to a professional if a certain task is beyond your skills. Good luck!

Founder, editor, and contributor at Technosoups. He is a veteran tech blogger with a passion for Smartwatches and Smartphones. He is very much keen on the future technology and the future gadgets! He spends most of his money on getting the latest and greatest gadgets. Follow him on Social Channels: