If you run a business in 2020 you can’t thrive without a mobile app, regardless of the niche you’re operating in. Now, while you are reading this article, you might already have an idea in your mind and plan to bring it to life. However, there are a few important factors you need to keep in mind if you want to succeed in mobile app development.

1.  Choose the Right Development Company

Your app should be as bug-free as possible. To avoid any post-release malfunctions, choose a reliable mobile app development company. Hiring an experienced development team is the number one factor since it will define the further success of your business.

A full-service development team may be the right choice for you. Such companies will walk you through the design, development, and deployment processes and support you on the after-release stage.

2.  Analyze Business Requirements

Every mobile application development process starts with a concept and business requirements. For that, you need to write a specification of your future app. This specification should include clearly-defined requirements based on your business and technical needs.

Though you may have a concept in mind and a set of requirements for the app, you will need an expert who will analyze whether your idea can be implemented with no constraints. An experienced mobile app development company can provide you with a professional business analyst who can give you useful inputs from their side.

3.  Decide on the Platform

You can develop an app for lots of platforms at the same time to widen your target audience. Modern frameworks allow mobile app developers to easily take advantage of HTML and CSS web standards and enable web apps to look and feel like native ones. However, such apps will still have limited functionality, and if you want a fully-functional app, then you need to consider native app development.

If you opt for native app development, it is recommended that you launch your app on one platform first, master it and then proceed further to other platforms. Depending on the result you get, you will be better prepared for the release on other platforms.

4.  Beta Testing

Your app should have an intuitive design to make it easy for users to navigate. If the design is confusing, users will simply look for a better alternative. To avoid this risk, you need to do beta testing.

Try to let a small group of potential users test the app and provide their feedback. Such testing is crucial to a successful product launch. If some bugs or malfunctions are revealed during testing, go back to fix them and t do the testing once again. Repeat this cycle until you manage to create a high-quality fully-functional product that users will really enjoy using.

5.  Market Research

Before getting to app development, it is important to conduct market research to know what your target group needs and what challenges the app should address.

If you understand your users’ motivations you can tailor your app’s functionality to their needs. Hence, they are more likely to choose your app rather than a competitor’s one.

6.  App Store Optimization

To get on top of the millions of apps in the market, your app needs something more than ordinary to get noticed and downloaded.

ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in the app store’s search results, the more visible it is to potential customers.

One essential factor here is the keywords your target audience is using. The vast majority of apps are discovered through the search bar and knowing the right search terms will help you reach a wider audience. Including high-volume keywords in the title of the app will drive the downloads. So, if you want your app to succeed, you will have to dedicate some time to researching the keywords.

7.  Offline Use

If your users hit a dead Wi-Fi zone they will lose all the data and the hard work they have already done. When developing your app, plan for offline usability. Many apps are popular nowadays because they can be accessed even in the offline mode. Users expect apps to run smoothly when they are not connected to Wi-Fi or any other network. This is an important factor to consider when planning app development. Even with the development of mobile games, players appreciate it when companies provide an offline gaming option.

8.  Memorable App Icon

There is a common trait for all top apps that Google ranks best. They all have unique app icons that help those apps stand out from the crowd. The app icon is the very first thing that a user sees. Creating a stunning mobile app icon can motivate the users to click on your app. In the overcrowded app store, it is one of the ways to attract the attention of the users.

9.  Reasonable Pricing

Pricing plays a crucial role for users in deciding whether they will buy your app or not. If the price is unreasonably high, it will be extremely hard to make users buy your app. On the other hand, if the price is too low you may lose potential profit. When setting a price for your app, you need to take many factors such as demographics, commissions, or refunds into consideration. Thus you will ensure your app pricing meets user expectations.

10. Keep Ads Limited

Due to its profitability, many companies are overusing ads, which can ruin the user experience and then lead to the decision of uninstalling those apps. Certainly, revenue gained from ads is important, but if you want your app to stay around for a long time, you need to make sure these ads aren’t too annoying. An app overloaded with ads and banners will eventually get a one-star rating on the app stores.

We live in a digital age when no business can afford to ignore the transformative power of mobile. Learning how to correctly develop and promote apps is an important skill that will help your brand get ahead in this tough competition. With the right application, a company can either be successful or fail in seconds. It is really important to take every detail into account and build a professional application.